Go-to-market execution
Turn market focus into a clear sales motion, shared commercial priorities and a pipeline that teams can act on.
I work alongside CEOs and their teams to set go-to-market priorities and put them into practice. That includes identifying opportunities for market expansion, developing partner strategies and building the sales organisations to support growth. I also develop leaders and improve how teams manage pipeline and forecasting.
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Turn market focus into a clear sales motion, shared commercial priorities and a pipeline that teams can act on.
Connect Sales, Marketing and Customer Success through clear ownership, reliable forecasts and a practical operating rhythm. Apply AI where it improves everyday work.
Build commercial teams, develop leaders and lead change. Create the capability to sustain progress beyond a single initiative.
My background spans large enterprises, SMEs, and VC- and PE-backed businesses. I combine the discipline of large organisations with the pragmatism of building, scaling and transforming smaller businesses.
Today, I work with portfolio-company management teams on sales and go-to-market value creation. Alongside this, I teach Executive Sales Management at MCI and coach social initiatives through startsocial.
My six-layer framework connecting commercial strategy, execution and organisational capability.
Explore RevOSPerspectives on go-to-market, revenue operations and commercial leadership.
Read the digestSession recordings, follow-ups and practical resources on go-to-market and AI in sales.
Explore the hubInteractive tools for commercial teams, starting with the Sales Comp Builder to design plans and simulate payouts.
Explore the toolsLet’s talk about building commercial teams, improving sales execution or putting your go-to-market plan into practice.